Paolo Barbesino

Digital Transformation Expert

Paolo Barbesino

Digital Transformation Expert

Biography

Paolo Barbesino is SVP, Head of Digital, at CEE Retail UniCredit Group. Based in Vienna, he crafts the digital strategy and customer experience for one of the Systemically Important Financial Institutions in Central & Eastern Europe. Decoding and anticipating what consumers will do, he works at the crossroad where strategy, technology, and service design get together in order to bring to life digital products, services, and experiences for retail customers in the region.
Having an entrepreneurial mindset, and an experience in the TMT sector, he pushes regional retail banking innovation forward by achieving a factually based consensus across territories and cultures in a multi stakeholder ecosystem.