Marten Kruisinga

Regional Director (MENA) at Backbase

Marten Kruisinga

Regional Director (MENA) at Backbase

Biography

Marten Kruisinga advises large enterprises, primarily banks and insurance companies on all continents on how to make their digital ambitions a reality. Often they have many challenges, like existing legacy systems and silo-ed architectures. He helps them by designing digital transformation programs which are feasible, tailored, creative and have instant business value.
Marten is responsible for the expansion of the Backbase footprint in Middle East and by making sure existing customers are extremely satisfied, the market is familiar with our offering and prospects become believers